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5n5t5v
A AMPRO anunciou nesta semana a abertura de inscrições de cases para a 24ª edição do seu tradicional evento anual de premiação.
Nesta edição, o AMPRO Awards foi totalmente reformulado, a a ser independente e conta com 20 categorias (3 a mais que na edição anterior).
A maturidade e qualidade dos cases recebidos de todo Brasil fizeram com que o prêmio tenha, nesta edição, uma competitividade nacional, onde todos podem concorrer às categorias: Melhor Case por Vertical, Grand Prix de Criatividade e Grand Prix ESG.
Outra novidade é a abertura de inscrições para jurados interessados em participar e a atualização do processo de julgamento, dos critérios e pesos, dando mais ênfase para o conceito criativo.
Anúncio
Nos últimos 2 anos, o prêmio bateu recorde histórico de inscrições, a edição ada teve 467 cases inscritos, avaliados por uma equipe de 174 jurados, que representa um crescimento de 7% em relação a 2022.
“Esse resultado demonstra a importância e o tamanho de um setor que só cresce e quem tem maturidade e criatividade de norte a sul do país”, diz Heloísa Santana, Presidente Executiva da AMPRO.
O prêmio, que reconhece os melhores cases sobre a perspectiva da criatividade foi repaginado por um Grupo de Trabalho formado por profissionais experientes do mercado, nas áreas de criação, negócios, planejamento gestão e ESG.
Outra novidade é a nova marca, o ♾️ (infinito) que representa movimento, continuidade, transformação e a criatividade sem limites, um dos pilares do live marketing.
A paleta de cores foi pensada para transmitir poder, sofisticação e a transformação, necessária e presente em cada trabalho que é executado.
Podem se inscrever no site oficial da premiação, de 08 de julho a 19 de agosto, agências de comunicação estabelecidas no Brasil, sejam associadas ou não à entidade, nas 20 categorias, que se dividem em quatro verticais criativas: business, consumer, content e trade.
A participação no Grand Prix ESG é opcional. Inscrições: https://www.amproawards.com.br/
Jornalista formado pela PUC-SP, Editor do Portal Radar e da Radar Magazine.
Há 13 anos apaixonado pelo setor de feiras e eventos.
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