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1i5q1i
Maior prova automobilística das Américas, o Rally dos Sertões ará por Brasília na largada e na chegada, previstas para ocorrer entre 23 e 31 de agosto de 2024.
A corrida será patrocinada pelo Governo do Distrito Federal (GDF), por meio do Banco de Brasília (BRB), parceiro do Rally desde 2022.
A prova tem grande magnitude e movimenta em média R$ 1 milhão por dia da economia local em cada cidade por onde a.
“Temos feito um trabalho para desenvolver o potencial turístico de Brasília e das nossas regiões istrativas. Temos investido muito e aproveitado as nossas potencialidades”, disse o governador Ibaneis Rocha.
Anúncio
“Estamos no centro do Brasil e da América Latina. Temos condições de receber qualquer evento na área de turismo, uma grande rede hoteleira, temos segurança”, completou.
O presidente do Banco de Brasília, Paulo Henrique Costa, reforçou um dos pilares da instituição financeira, o de apoiar e fomentar a cidade.
“Recebemos a missão de ajudar a transformar Brasília, fomentando emprego, renda e turismo na cidade, e o BRB faz isso não só com sua atividade econômica normal de banco, mas também apoiando e patrocinando grandes eventos”, afirmou.
O segmento do turismo é um dos abraçados pelo Rally Sertões. O secretário da pasta, Cristiano Araújo, reforçou o trabalho de manter o DF com uma agenda cheia o ano inteiro.
“É um evento nacional que movimenta toda a cadeia produtiva do turismo, ou seja, hotéis, bares e restaurantes, taxistas”, ressaltou.
“Movimenta 52 atividades econômicas, e quando vem um evento desse porte trazemos turistas. Cada vez mais a gente vem colocando a nossa capital como a capital dos grandes eventos”, acrescentou.
Já a diretora técnica de Operações do Rally Sertões, Leonora Guedes, trouxe os números superlativos que o turismo esportivo representa no mundo e vai trazer a Brasília.
“O mercado global de turismo esportivo está estimado em R$ 578 bilhões em 2023 e terá um crescimento de 17% até 2030”, informou Guedes.
Em 2020, Brasília recebeu uma das etapas do rally, com largada em São Paulo e encerramento no Maranhão.
Na época em formato modificado devido à pandemia de covid-19, o evento contou com um comboio especial circulando pelas ruas de Brasília entre os principais monumentos.
Em 2024 serão no total 3800 km de prova, sendo 2400 de trechos cronometrados. O Sertões já ou por Brasília em duas outras ocasiões em sua história.
Outra novidade anunciada pelo diretor técnico, Edgar Fabre, é o retorno do Sertões Series em 2024, campeonato composto por 4 provas, promovido pela Dunas Race, que debuta em terreno internacional, na Argentina, mais uma prova inédita no Jalapão (TO):
01 a 10/2/2024 – SARR – South America Rally Raid Argentina
23 a 31/8/2024 – Sertões BRB
08 a 12/10/2024 – Sertões Series Tocantins
12 a 16/11/2024 – SARR Series Fiambala
Com informações da Agência Brasília e Setur/DF | Crédito da imagem: Duda Bairros
Jornalista formado pela PUC-SP, Editor do Portal Radar e da Radar Magazine.
Há 13 anos apaixonado pelo setor de feiras e eventos.
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