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u2w3y
A gamescom latam, edição latina do maior evento de games do mundo, já tem data confirmada para retornar em 2026. No ano que vem, o evento acontecerá entre os dias 30 de abril e 3 de maio.
Em 29 de abril, acontece o Dia VIP, exclusivo para convidados, imprensa e influenciadores. Além disso, também há local já selecionado para a próxima edição: o Distrito Anhembi, em São Paulo.
Em 2025, a gamescom latam foi um sucesso de público, alcançando a marca de 131.854 visitantes. Os visitantes puderam curtir jogos de gigantes da indústria como:
– Nintendo, Niantic, Pokémon Company, ID@Xbox, Warner Bros. Games, Bethesda, Ubisoft, Roblox, SEGA, Bandai Namco, Supercell, Garena, Arc System Works e mais.
Anúncio
Muitas outras empresas levaram também ativações para os públicos B2B e B2C. Durante os cinco dias de evento, os visitantes também puderam colocar a mão em lançamentos como:
– Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2, Garena Delta Force, FragPunk, Double Dragon Revive, Hunter x Hunter: Nen Impact e mais.
O evento contou ainda com diversas outras ativações como meet & greets, palestras, painéis, encontros com cosplayers influenciadores, como Creative Squad, Gaules, Brino, Coringa, e presidentes de clubes Kings League como Nyvi Estephan, Toguro e Cris Guedes, entre outros.
Além disso, mais de mil empresas, incluindo mais de 200 publishers, negociaram com estúdios do Brasil e do resto da América Latina na área B2B do evento.
A partir das reuniões agendadas, a perspectiva de movimentação em negócios gerados é de mais de R$ 1 bilhão. Dados finais serão compartilhados em breve.
Beni Piatetzky, Diretor Geral da Koelnmesse Brasil, celebrou em sua rede social que a edição de 2025, que tinha como proposta inicial dobrar o tamanho em relação à sua estreia, em 2024.
“A meta era trazer assim diversas experiencias para o público e se estabelecer como o mais importante evento de games das Américas já na segunda edição”, afirmou.
“Para quem trabalha com eventos, sabe que é uma tarefa quase impossível, mas parece que quando a Koelnmesse Brasil escolheu seus parceiros no Brasil, Omelete Company e Big Festival, essa palavra impossível foi retirada do dicionário”, finalizou.
Jornalista formado pela PUC-SP, Editor do Portal Radar e da Radar Magazine.
Há 13 anos apaixonado pelo setor de feiras e eventos.
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