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2w6e6x
A UBRAFE (União Brasileira de Feiras e Eventos de Negócios) anuncia a segunda edição do Experience Expo, marcada para os dias 8 e 9 de dezembro de 2025, no Expo Center Norte, em São Paulo.
Com expectativa de receber 3,5 mil visitantes qualificados, o evento se consolida como uma das principais plataformas de relacionamento e negócios voltada ao setor B2B de eventos presenciais e híbridos no Brasil.
Realizado com apoio do Expo Center Norte e de entidades como AMPRO, ABEOC, ABRACE, Unedestinos, MPI Brazil Club, UFI, AFIDA e APBR, o Experience Expo reúne marcas expositoras, profissionais de live marketing, promotores, fornecedores, destinos e venues, em um ambiente de networking, conteúdo e geração de negócios.
ESTRUTURA AMPLIADA E CONTEÚDO GRATUITO
Anúncio
Com layout renovado e 6 mil m² de área, a feira oferecerá 100 espaços comerciais para marcas expositoras e patrocinadoras, além de um congresso gratuito com quatro palcos simultâneos, organizados por trilhas temáticas e com participação de palestrantes nacionais e internacionais.
Também estão previstas duas Arenas de Conteúdo em formato de rodas de conversa, voltadas à troca de experiências em sustentabilidade e tecnologia no setor de eventos.
Em 2025, o Experience Expo reforça seu alinhamento com práticas ESG. Os estandes serão padronizados com estruturas 100% reutilizáveis e recicláveis.
O evento adotará ainda métricas sustentáveis baseadas nas diretrizes da UFI e no Manual de Boas Práticas ESG da UBRAFE – Compromisso Campo dos Sonhos. A emissão de CO₂ será compensada por meio do Selo Carbono B.
Duas arenas temáticas ganham destaque:
– Arena Sustentabilidade, que trará cases e tendências sobre eventos mais conscientes, e a Arena Tecnologia, onde serão apresentadas soluções inovadoras por empresas do setor de Eventech,
O evento também se dedicará a fomentar conexões com almoços para associados da UBRAFE, meet ups temáticos e espaços exclusivos de networking. A escolha pela realização em dezembro é estratégica.
“Trata-se de um período de menor demanda operacional no setor, o que favorece a participação de profissionais e executivos nos dois dias do evento”, afirma Paulo Octávio Pereira de Almeida (P.O.), Diretor Executivo da UBRAFE.
Para Paulo Ventura, Presidente do Conselho de istração da entidade, o propósito da edição 2025 é apresentar caminhos práticos e viáveis para tornar os eventos cada vez mais sustentáveis, inclusivos e tecnologicamente atualizados antes de 2050.
“A agenda foi pensada para entregar insights aplicáveis à realidade e aos desafios da nossa indústria”, finaliza.
SERVIÇO:
Data: 8 e 9 de dezembro de 2025
Horários: Dia 8, das 15h às 19h | Dia 9, das 12h às 20h
Local: Expo Center Norte (Pavilhão Azul)
Endereço: Rua José Bernardo Pinto, 333 – Vila Guilherme – São Paulo/SP
Jornalista formado pela PUC-SP, Editor do Portal Radar e da Radar Magazine.
Há 13 anos apaixonado pelo setor de feiras e eventos.
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