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Nova Friburgo, na Região Serrana do Rio de Janeiro, se prepara para receber, de 24 a 26 de junho, a Fevest Experience 2025, feira de lingerie, moda praia, fitness e matéria-prima.
Além de sua importância para a cadeia têxtil brasileira, a Fevest se consolida como um dos motores do turismo de negócios na região, atraindo compradores, fornecedores, empresários e profissionais do Brasil e de países vizinhos.
Segundo o Nova Friburgo Convention & Visitors Bureau, a expectativa é de alta ocupação nos hotéis e pousadas da cidade durante o período da feira, movimentando significativamente o setor de hospedagem, transporte, alimentação e serviços.
A estimativa é que a taxa de ocupação chegue a 100% nos hotéis centrais, próximos ao Country Clube, e ultrae 80% no raio de 4 a 5 km do local oficial de realização da Fevest Experience 2025.
Anúncio
“A Fevest não é apenas uma vitrine da moda íntima nacional, mas também um propulsor da economia local”, afirma Wellington Guimarães, presidente do Nova Friburgo Convention & Visitors Bureau.
“O turismo de negócios desempenha papel essencial no fortalecimento do setor de hospitalidade em Nova Friburgo”, completa.
Com todas as vagas para expositores preenchidas, a edição deste ano reunirá mais de 100 marcas de alta qualidade, oriundas do polo friburguense e de outros estados.
A programação inclui desfiles, workshops, palestras e rodadas de negócios, em um ambiente interativo que conecta inovação, sustentabilidade e tecnologia.
Nova Friburgo é hoje o maior polo de produção de lingerie do Brasil, e a Fevest é reconhecida como o evento-chave para impulsionar o comércio, atrair novos investimentos e estimular o networking entre profissionais do setor.
Além do impacto direto no turismo, a feira reforça o posicionamento estratégico da cidade como destino referência em eventos corporativos e como modelo de desenvolvimento regional baseado na indústria criativa.
SERVIÇO:
Data: 24 a 26 de junho de 2025 (terça-feira a quinta-feira)
Horário: das 10h às 19h
Entrada: Gratuita mediante credenciamento pelo site
Local: Nova Friburgo Country Clube (Av Conselheiro Julius Arp, 140 – Centro – Nova Friburgo/RJ)
Site: http://www.fevest.com/
Crédito da imagem: Patric Enoc
Jornalista formado pela PUC-SP, Editor do Portal Radar e da Radar Magazine.
Há 13 anos apaixonado pelo setor de feiras e eventos.
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