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l2621
A IFEMA MADRID encerrou 2024 com os melhores resultados financeiros e operacionais de sua história. Com €230,2 milhões em faturamento — um aumento de 30% em relação a 2023.
O EBITDA atingiu €48 milhões (+76%), enquanto o lucro líquido fechou em €18,6 milhões, um expressivo crescimento de 166% sobre o ano anterior.
Os números superaram as expectativas iniciais e foram aprovados pela Junta Diretiva da instituição. Segundo José Vicente de los Mozos, presidente do Comitê Executivo de IFEMA MADRID, o desempenho excepcional é resultado da combinação de estratégia sólida, inovação e forte impulso internacional.
O principal motor de crescimento foi o segmento de feiras próprias, responsável por 70% da receita, além de eventos de terceiros, como congressos, convenções e encontros corporativos.
Anúncio
Entre os destaques de 2024 estão eventos como FITUR, Fruit Attraction, Genera, Sicur, Expodental, Semana da Construção e Semana do Meio Ambiente, que impulsionaram a presença de empresas e visitantes.
Ao longo do ano, a IFEMA MADRID reuniu 34.468 empresas expositoras e 4,06 milhões de visitantes, um aumento de 6,8% em comparação com 2023.
ATIVIDADE EM ALTA E RECORDE DE EVENTOS
Em termos de volume de atividades, a instituição registrou um crescimento de 23,89% no número de eventos realizados:
740 eventos ao todo em 2024
100 feiras e congressos (30 deles também no formato digital)
58 eventos musicais e de entretenimento
578 convenções e reuniões profissionais
4 feiras organizadas fora da Espanha
LIDERANÇA INTERNACIONAL NO SETOR DE CONGRESSOS
A IFEMA MADRID manteve sua posição como um dos principais centros mundiais para congressos e eventos profissionais.
Em 2024, o setor MICE (Meetings, Incentives, Conferences and Exhibitions) promoveu 16 grandes eventos, reunindo cerca de 83.000 participantes, com destaque para o Congresso Mundial de Hemofilia e o Congresso Europeu de Diabetes.
O ano também marcou avanços importantes no processo de internacionalização da IFEMA MADRID, com destaque para a bem-sucedida estreia da Fruit Attraction São Paulo , organizada em parceria com a Fiera Milano Brasil — considerado o projeto internacional de maior alcance da história da instituição.
Outros projetos no exterior em 2024 incluíram:
Motortec Chile (3ª edição em Santiago)
Participação na ESS+ Feira Internacional de Segurança na Colômbia, em parceria com a Corferias (sob o selo “powered by SICUR”)
Realização da feira ARCOlisboa em Portugal, consolidada como referência no calendário cultural europeu
AVANÇOS NA DIGITALIZAÇÃO
No âmbito da transformação digital, a plataforma LIVE Connect ampliou seu alcance, com 390.566 usuários visitantes — um aumento de 34% em relação a 2023 — e 25.701 usuários expositores.
A plataforma facilitou 189.257 conexões de negócios, que resultaram em 43.220 leads comerciais, um crescimento de 73% em comparação ao ano anterior.
Outras iniciativas digitais incluíram:
Implantação de CRM
Desenvolvimento de rede IoT e Lora
Projeto Web 3.0
Plataformas DataDriven e de gestão de demanda e serviços
INVESTIMENTOS E COMPROMISSO COM INOVAÇÃO
Em 2024, a IFEMA MADRID investiu €13,4 milhões em tecnologia e infraestrutura, reforçando seu compromisso com a inovação e com a melhoria da experiência de expositores e visitantes.
A IFEMA MADRID também avançou de forma sólida em sua meta de emissões líquidas zero, começando a calcular individualmente a pegada de carbono de cada evento.
A instituição já havia conquistado nos últimos quatro anos consecutivos a certificação “Calculo e Reduzo” dos Ministérios Espanhóis para os Escopos 1 e 2, alcançando uma redução acumulada de 91,88% nas emissões.
Outros resultados de sustentabilidade em comparação a 2018 incluem:
Redução de 43,20% no consumo de eletricidade
Queda de 51,14% no consumo de gás natural
Economia de 54,04% no uso de água potável
Diminuição de 58,87% na geração de resíduos
Redução de 83,82% no consumo de papel
Além disso, todo o parque de iluminação externa dos pavilhões foi substituído por sistemas de LED, reforçando a estratégia de eficiência energética.
Jornalista formado pela PUC-SP, Editor do Portal Radar e da Radar Magazine.
Há 13 anos apaixonado pelo setor de feiras e eventos.
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