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Organizado pela Evento Único Consultoria, o MICE Meeting 2025 reunirá líderes e especialistas do mercado MICE com uma proposta clara: provocar reflexões profundas, fomentar trocas qualificadas e incentivar transformações no setor.
Com o lema “Se eventos são estratégia, aqui é o palco”, o encontro terá como foco discussões essenciais que o mercado muitas vezes evita, mas precisa enfrentar.
A CEO da Evento Único, Roberta Nonis, reforça a proposta: “O MICE Meeting não é apenas mais um evento. Ele é uma entrega direta de inteligência, troca de alto nível e debates que o nosso mercado precisa”.
A programação trará temas sensíveis e fundamentais, como o papel dos eventos na estratégia das indústrias farmacêutica e de saúde, a gestão de riscos que o mercado ainda evita, a proteção da propriedade intelectual e as práticas obsoletas nas feiras e exposições brasileiras.
Anúncio
Um dos destaques será o “MICE in Rainbow”, que aborda a presença e o impacto da comunidade LGBTA+ no setor de eventos, propondo uma mudança concreta para além do discurso da diversidade.
O evento acontecerá no Sheraton WTC, em São Paulo, e reunirá C-Levels, gestores de eventos, especialistas jurídicos, fornecedores e produtores, criando um ambiente fértil para conexões e aprendizado.
Entre os principais painéis e palestras:
Talk Show com executivos da indústria Farma & Saúde , revelando como os eventos são centrais em suas estratégias. sobre ROI , que vai além dos números e propõe uma avaliação de valor e experiência.Discussão sobre Gestão de Riscos , com abordagem prática sobre prevenção de imprevistos.Propriedade Intelectual no centro dos negócios , com a advogada Vanessa Albuquerque.Debate sobre as limitações das feiras e exposições , discutindo taxas, obrigatoriedades e propostas de mudança.Keynotes inspiradores com João Paulo Gomes (neuromarketing) e Vania Ferrari (gestão e comportamento organizacional).
Agenda
28 de julho (segunda-feira) :
13h30 – Welcome Coffee & Networking
14h30 – Talk Show: Eventos na estratégia Farma & Saúde
15h15 – Cases de Sucesso
16h15 – MICE in Rainbow – Diversidade LGBTA+ no mercado
16h45 – Keynote: João Paulo Gomes (Neuromarketing)
17h45 – Encerramento Educacional
18h00 – Happy Hour & Networking
29 de julho (terça-feira) :
09h30 – Welcome Coffee & Networking
10h30 – Keynote: Vania Ferrari
11h15 – Gestão de Riscos: Blindando seu evento
12h00 – Cases de Sucesso
12h45 – Almoço & Networking
14h00 – Propriedade Intelectual com Vanessa Albuquerque
14h45 – Feiras & Exposições: O que ainda precisa mudar
15h30 – Relação entre clientes, produtores e freelancers
15h45 – Cases de Sucesso
16h15 – Como montar um Relatório Pós-Evento com foco em ROI
17h15 – Encerramento
As inscrições para o evento presencial já estão abertas, com valor inicial de R$ 610,00 (1º lote), disponíveis no site: https://www.evento-unico.com/micemeeting2025
Jornalista formado pela PUC-SP, Editor do Portal Radar e da Radar Magazine.
Há 13 anos apaixonado pelo setor de feiras e eventos.
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